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Digital Marketing Executive
Contract Type: Full-time
Working Hours: Monday to Friday (9-17:30)
Location: Manchester City-Centre
Salary: £15,000-£19,000 per annum depending on experience
Probation Length: 6 months
Annual Holiday: 20 days plus public holidays
Overall Purpose of the Job:
This is an exciting opportunity to play an active role in the company’s Marketing Department. As a Digital Marketing Specialist, your day-to-day responsibilities include creating and managing relevant content for the company’s digital platform and social media spaces (corporate website, Facebook, Instagram, YouTube, blogs, etc.) in addition to creating and managing promotions and social ad campaigns. You are tasked to develop and implement marketing strategies to expand the company’s online community and promote brand awareness. Monitoring trends in social media tools, applications and strategies are an important part of your job responsibility as you analyse and review on the effectiveness of campaigns in an effort to maximise results.
Main Duties & Responsibilities:
Develop and execute creative advertising campaigns for promotions such as promotional offers, recruitment events and education fairs.
Produce content for marketing literature.
Deliver a rigorous social media strategy in relation to Facebook, Instagram, and additional social media profiles to expand the company’s online community and promote brand awareness.
Evaluate the effectiveness of all marketing activities in relation to performance statistics.
Preparation of market research reports for new campaigns.
Update, maintain, and improve traffic to the company website.
Generate campaign and web performance reports to measure the effectiveness of marketing campaigns and SEO/SEM initiatives.
Required Knowledge, Skills and Experiences:
Candidates should possess at least a Bachelor’ Degree, Post Graduate Diploma, Professional Degree or equivalent in one of the following fields: Marketing, Advertising/Media, Creative Multimedia, Linguistics, Journalism, Mass Communications or equivalent.
Possess at least 1-year experience in a related field.
Internet savvy and have in-depth knowledge and understanding of social media platforms.
Dedicated and able to work independently with minimal supervision.
Results-oriented, have good organisational skills and is able to work under pressure to meet tight deadlines.
Strong copywriting and content creation skills
Solid marketing analytics skills.
Experienced in digital marketing and campaign management.
Excellent command of spoken and written English.
Have permission to work legally in the UK
Desired Knowledge, Skills, and Experiences:
Previous experience or knowledge in the international education market would be desirable.
Ability to speak and write in Mandarin would be a distinct advantage.
Experienced in social media and digital advertising campaigns (Facebook, Instagram, SEO, etc).
Experiences in using Microsoft Excel and Google analytics to measure performance.
How to Apply
If you are interested in this position, kindly send your CV together with a cover letter detailing your experiences and skills in the relevant areas to the following email: recruitment@xinlung.com
Please also quote where you first saw the job advertisement and which position and location you are applying to.
Apply now! Start Date: ASAP
Please note, due to the volume of applications we receive, we will only contact shortlisted candidates. If you do not hear from us within two weeks of the closing date, please assume you have not been shortlisted.
For an informal chat about the position, please contact HR on: 0161 236 0684
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