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We have an exciting opportunity for a Chinese Social Media & Branding Assistant role for an eCommerce company based in Glasgow. Our client is a rapidly expanding online lifestyle business and provider of eCommerce services. Because the company is rapidly expanding, they are looking for a Mandarin/Chinese-speaking Chinese Social Media & Branding Assistant to join their marketing team.

This position will be part of the Digital Marketing team, with a focus on the Chinese market. The ideal applicant will collaborate with the marketing team to build brand awareness and social media presence in the Chinese market. This position provides an opportunity to be a part of a rapidly expanding company and work with an ambitious and values-driven team. This role will also provide you with insights into cross-border commerce digital marketing and potential advancement chances.

The position is ideal for an ambitious and dynamic individual who is prepared to work hard in a complex and fast-paced workplace. They have ambitious goals for the company to become a market leader.

Requirements:

• Effectively multilingual in Chinese (Mandarin) and English, with a strong grasp of both cultures; able to read, write, and speak in both Chinese and English.

• Capable of using the image and video editing applications such as Photoshop and Final Cut Pro.

• Strong understanding of digital marketing and social media.

• Excellent copywriting abilities and knowledge of the beauty and fashion industries, as well as the Chinese consumer market.

• IT  expertise (Outlook, Word, and Excel).

• A People Person with Excellent Interpersonal Skills.

• Experience with paid media.

• Data-driven, with expertise in Excel, Google Analytics, Baidu Analytics, Weibo Reach, Weibo Maser, and other comparable reporting tools.

• Optimistic and upbeat outlook.

• Approaches work and time management in a methodical and organized manner.

• Data-driven and strong data-analytic abilities are required.

• Excellent written, verbal, and phone communication skills.

• A curious and creative mind with strong analytical abilities and the capacity to develop logical conclusions.

• Works well in groups and is self-motivated.

• Has a keen eye for detail and correctness.

• Ability to perform well under duress and to meet tight deadlines.

• Is tenacious and persistent, with the capacity to overcome difficulties creatively.

• Recognize and commit to the company's long-term vision.

Additional Requirements:

• Bachelor's degree or higher.

• It is preferable to have prior experience in brand marketing or agency work.

Responsibilities:

Campaign & Content

• Produce and distribute Chinese social media content (RED, WEIBO, WECHAT, TIKTOK), including but not limited to videos, copy, images, and so on.

• Plan social content in accordance with major eCommerce promotions and create sales-converting material as needed.

• Lead paid social ad planning from media plans, which include copywriting, creation, resource allocations, and ROI forecasting.

• Identify opportunities to drive consumer engagement across all digital channels for both retention and acquisition.

Customer Management & Influencers

• Identify and apply consumer data insights and online behavior to make educated communications decisions and to assist in the formulation of plans that use the best platform in collaboration with the EC team.

• Assist the Customer Service team in answering questions and resolving problems.

• Influencers and key opinion leaders

• Manage existing influencers across all Chinese social channels and find new influencers

• Determine high-return KOLs and create an influencer budget/ROI plan.

• Collaborate with KOLs on large EC/branding efforts to establish a strong online presence.

Reporting

• Implement monthly and weekly tracking and KPIs for all social media channels, and ensure that they are accountable, quantifiable, and regularly optimized.

• Analyze performance on a regular basis to increase ROI and brand favorability.

• Share updates with the rest of the team on campaign results, digital marketing innovations and trends, the media landscape, and consumer insights on a regular basis.

Referrals

If you know anyone who may be suitable for the above role, feel free to get in contact with the Mandarin Recruitment team. We will ensure a healthy referral bonus.

About Us

Mandarin Recruitment is a service that helps UK and China businesses & organizations find and source high-quality Mandarin-speaking professionals. We have unparalleled and exclusive channels to the Chinese-speaking market, allowing us to be the leading organization for specialist Mandarin recruitment.